Diego Palacios

Project:  Doña Flor Social Publicity

Goal: 
To create an Instagram campaign that would showcase different angles explored in the series than those created by Linear Agency team.
Strategy: 
•    Create social teasers to be published before series’ premiere that would present the love triangle in an exciting manner.
•    Leverage Univision’s Linear talent playing games related to love answering questions related to the show’s narrative.
•  Original videos presenting characters.
•  Video Memes & clips with animated text.
•. Instagram Polls

Involvement:
•    Ideation & Concept development
•    Creative and Art Direction.
•    Script writing
•    Audio editing
• Video editing
•    Oversee and manage editors.
•    Social scheduling strategy and copy for all promotional material