Project: Halloween Animated Short film / Galavisión (Univisión)
Goal:
To create a multimedia campaign that would connect the Galavision brand with Halloween, helping the brand’s perception to be current, comic and trendy.
Strategy:
• Develop a short-animated film that would resonate with our audience via striking visuals and witty script.
• Short film aired on television days social media adaptations were published on Galavision’s different online platforms.
Involvement:
• Ideation & Concept development
• Creative and Art Direction.
• Script writing .
• Designed and illustrated main characters.
• Audio editing
• Storyboard
• Oversee and manage animators.
• Social scheduling strategy and copy for all promotional material
